I just got off a juicy conference call with a client and a partner. An interesting discussion came up. The client was describing a bunch of projects they have lined up. A batch of case studies, a white paper, a data sheet for an upcoming trade show. . the typical round-up of persuasion projects. They riffed for a bit on…read more →
“Words calculated to catch everyone may catch no
one.” – Adlai Stevenson
I’m posting a quote today that re-enforces an idea that often gets lost when you spend a lot of time analyzing marketing strategies, positioning products and thinking hard about how to sell. Here it is: “Buying is a profound pleasure.” — Simone de Beauvoir When selling (retail, online, persuading or otherwise), we often forget that half the battle is already…read more →
Business people don’t always directly relate shipping to marketing, but the indirect ties are undeniable. This applies to all kinds of businesses, not just eBay. Let’s start with customer satisfaction: * Customers who love your service come back * Satisfied customers tell two friends.. and so on * Your product becomes more valuable when it’s shipped quickly * Items that…read more →
I’m a fan of Seth Godin’s books. I don’t get paid anything to promote them, but I just end up doing that because I read them and always find a few gems of wisdom within. The marketing/advertising/good-business books are light, airy and fast paced. They’re not chock full of compelling research or detailed justification, but that’s part of the reason…read more →
The researchers also noted that when traffic to a listing was limited (due to something like a misspelled word in the item description), lower starting prices were less effective – thus bolstering their social proof observations.
The thing that *really* gets me. . in a recession. . is this. People go by the hoards to a place where the finest marketing minds in the world (from the most talented ad agencies known to man) are working their magic. Everything from the display windows and signage, to the cashier talk and uniforms, to the music and temperature, to the promos and tagging… is designed by the best of the best.