Economy of Words Everybody says this… but it bears repeating. If you reduce the number of words your readers have to endure to get your message, you’re way ahead of the game. It worked for Hemingway, and it works for advertising and marketing writers. When you simplify, you not only communicate better, you make your readers think you’re *smarter*. Stanford…read more →
I recently came across a great comment thread about freelance copywriting pricing, however. And it’s a useful eye-opener for anyone involved in this trade – buyers and sellers. Ignore the obnoxious headline and read the thread below that. There are a lot of gems in there (along with some duds and silliness).
If you’re dropping the ball here, you could be losing lots of cash due to missed opportunities for upselling, add-ons, new leads and referrals.
Do you research high-end products thoroughly before you purchase? Does it take lots of pressure to get you to move from one trusted brand or consumer product to another?
Never before have we been subjected to some much information and marketing on food packages. Heck, even vegetables are now packaged in plastic and cardboard that are oozing with subtle and not so subtle messages.
11 quick tips to keep in mind as you get ready for your next trade show.
If you’re a creative professional, you may have noticed a bothersome trend. In an effort to reduce expenses, clients are getting creative with the ways they deconstruct projects, bid them out and re-assemble the final product. (This applies to lots of different creatives including, freelance copywriters, strategy folks, designers, social media marketers, SEO specialists, content developers and Web developers).
Days go by. Inboxes are too full. Spam filters send legitimate emails off the radar screen. It sucks, but it’s true.
I couldn’t resist and said, “Are you going to let me know when you switch back to dishonesty?”
Stop what you’re doing. Don’t get distracted or procrastinate. Send me a quick email with the copy in question. I’ll send you some options, ideas and a high quality alternative to your existing sentence.