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Posts Tagged "writing"

Earnest Hemingway and Economy of Words: Stanford University Study

Earnest Hemingway and Economy of Words: Stanford University Study

Economy of Words Everybody says this… but it bears repeating. If you reduce the number of words your readers have to endure to get your message, you’re way ahead of the game. It worked for Hemingway, and it works for advertising and marketing writers. When you simplify, you not only communicate better, you make your readers think you’re *smarter*. Stanford…read more →

Intense, Detailed Pricing Discussion Regarding Freelance Copywriting Rates

Intense, Detailed Pricing Discussion Regarding Freelance Copywriting Rates

I recently came across a great comment thread about freelance copywriting pricing, however. And it’s a useful eye-opener for anyone involved in this trade – buyers and sellers. Ignore the obnoxious headline and read the thread below that. There are a lot of gems in there (along with some duds and silliness).

A Quick Way to Clean Up Your Marketing Messages Across All Customer Touchpoints

If you’re dropping the ball here, you could be losing lots of cash due to missed opportunities for upselling, add-ons, new leads and referrals.

Razor Blades and a Persistent Marketing Cycle – Gillette Reels Me In

Do you research high-end products thoroughly before you purchase? Does it take lots of pressure to get you to move from one trusted brand or consumer product to another?

Has Food Marketing Made Us Into Picky Eaters?

Never before have we been subjected to some much information and marketing on food packages. Heck, even vegetables are now packaged in plastic and cardboard that are oozing with subtle and not so subtle messages.

11 Trade Show Marketing Tips – “Good to Know Before the Show”

11 quick tips to keep in mind as you get ready for your next trade show.

WARNING to Creative Professionals Part I: Your Careers Are Under Attack

WARNING to Creative Professionals Part I: Your Careers Are Under Attack

If you’re a creative professional, you may have noticed a bothersome trend. In an effort to reduce expenses, clients are getting creative with the ways they deconstruct projects, bid them out and re-assemble the final product. (This applies to lots of different creatives including, freelance copywriters, strategy folks, designers, social media marketers, SEO specialists, content developers and Web developers).

Is Email Marketing and Communication a Dying Practice?

Days go by. Inboxes are too full. Spam filters send legitimate emails off the radar screen. It sucks, but it’s true.

Stop Saying “Frankly” My Dear – Why You Shouldn’t Write Honestly in Your Marketing Documents

I couldn’t resist and said, “Are you going to let me know when you switch back to dishonesty?”

Are you working on a writing project right now? Stuck? Send me a sentence and I’ll help you fix it.

Stop what you’re doing. Don’t get distracted or procrastinate. Send me a quick email with the copy in question. I’ll send you some options, ideas and a high quality alternative to your existing sentence.