How to Feed an Anorexic: 3 “MO” Marketing Tips for Serving Up Business During Tough Times

Business is tailing off a bit, as it usually does in the summer months. However, this year is a little different. The general economic malaise is always in the back of my mind, so that’s a bit unnerving.

To counter the effects of business paranoia, I’ve decided to get back to basics and describe the 3 things that are necessary for continued business growth and prosperity.

This is as much for me as it is for you. Please add to the comments below if you have similar tips or encouragement. I’d appreciate that.

Back in college we used to joke around about something we called “master of the obvious” or MO for short. This is the guy who makes really simple things sound profound. Some of the popular masters are John Madden, Jack Canfield, and Yogi Berra (but in an oddball way).

<i>This guy knows what's happening when it's going on.</i>

This guy knows what’s happening when it’s going on.

Here’s a Madden-ism, for example: “”To get more yards, it’s best to move the ball from the line of scrimmage down the field.”

Anyway, my “3 tips for growing your business during anorexic economic times” have a certain MO-ness to them.

Here goes:

1)      Connect with more people/prospects/customers: You have to kiss some frogs to find your prince. However you do this – whether via the telephone, social media, direct mail, emails, Linked-In or Facebook – you have to just do this. If you don’t gain exposure, you don’t gain interest. It’s as simple as that.

2)      Deliver quality: Your product (whether tangible or a service) has to be high quality at all times. Just like people in manufacturing, folks in the service industries need to stay on top of process and quality control. Pay attention to details, deliver value and be stunning in your execution. Quality always counts. You’ll be remembered when the starving market starts buying/eating more.

3)      Find out how to improve: Don’t try to figure this out on your own. Use SurveyMonkey or PollDaddy or something similar to ask your customers what’s working and not working. Ask them what they’d like to see in a product/service like yours. Ask them what they would do differently. Ask them how they prefer to engage with your company. Ask, ask, ask everything. You will get surprising answers and some MO information that you’ll kick yourself for not paying attention to earlier. You might even stir up some case studies or testimonials for your own Web site.

Do these three things well, and you’ll move ahead of your competition, find fantastic new customers, discover great people to partner with, and end up fat and happy when the clouds finally do lift.