Most progressive companies are now blogging to drive thought leadership, manage public relations, sell products and provide customer service. Most simply post when they can.
Ah data analysis. I love it.
In a nutshell (hey, I’m in a nutshell get me out of here)… here’s what they found:
After lunch, between 1:00 PM and 3:00 PM (PST – Pacific Standard Time) is the best time to post on any given week day. Between 5:00 PM and 7:00 PM is also good (after work). Thursday is the best day.
What’s the worst time to post? Between 3:00 PM and 5:00 PM PST on the weekends. Everybody’s out doing something else. That makes weekends a good time to get posts together and then schedule them for posting on weekdays in the optimal time slots.
Now get out there and post.