Here’s the explanation:
Have you ever read the book Zen and the Art of Motorcycle Maintenance?
There’s a lot of quality talk in that book. It’s also in this book by Eckhart Tolle: A New Earth.
In simple terms, quality arises from presence. It’s an attribute of concentrated attention.
If you’re fixing a motorcycle, it’s how you turn the wrench. You do it with your full attention.
If you’re in a conversation, it’s how you listen.
It’s what we do.
Whether we’re performing mundane tasks like updating web pages or newsletters . . or doing more thoughtful things like re-imagining entire industries . . we bring quality to the production process.
We select concepts, words, images, and moving images (video) with full attention. We craft ideas with quality.