Why QualityWriter?

There’s been some asking about our name.

Here’s the explanation:

Have you ever read the book Zen and the Art of Motorcycle Maintenance?

There’s a lot of quality talk in that book. It’s also in this book by Eckhart Tolle: A New Earth.

In simple terms, quality arises from presence. It’s an attribute of┬áconcentrated attention.

If you’re fixing a motorcycle, it’s how you turn the wrench. You do it with your full attention.

If you’re in a conversation, it’s how you listen.

It’s what we do.

Whether we’re performing mundane tasks like updating web pages or newsletters . . or doing more thoughtful things like re-imagining entire industries . . we bring quality to the production process.

We select concepts, words, images, and moving images (video) with full attention. We craft ideas with quality.

That’s it.