Saturday, February 25, 2006

Future Shop -- Fascinating Look into the Future of eBay and Buy-Sell Culture

I’ve been reading a really interesting book on eBay and how auction culture is changing the way we use goods and shop. It’s called Future Shop – written by Daniel Nissanoff. Nissanoff is one of the early Web visionaries that “got it” and got rich in the process. He started one of the first online b2b exchanges, called PartMiner. It was a a half billion dollar company at one point.

The book talks about how the auction culture is reshaping the very definition of “consumer.” We’re shifting from a mass-marketed-to culture to a participatory buy-and-sell culture. Nissanoff considers this shift a huge opportunity for all kinds of business people, calling it an “economic juggernaut.” Businesses like I Sold It On eBay and Trading Post help facilitate this new buy-and-sell culture. All kinds of analytic services that help people figure out what to buy and sell (and when) are cropping up, too.

Nissanoff explains, “anyone who understands how to maximize the value-to-utility life cycle of their possesions will be rewarded with a more prosperous but less costly lifestyle.”

I’ll post more about Future Shop as I read on. It’s fascinating stuff.

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Tuesday, February 07, 2006

Feb 6 Web Seminar: How to Build an eBay Business that Generates Repeat Sales and Loyal

I’ll be the guest speaker on a Webcast this evening @

Pop in and have a listen or catch the archive.

Description below:

How to Build an eBay Business that Generates Repeat Sales and Loyal

Wednesday, February 8, 2006, 8:30 p.m. ET
Guest Expert: Phil Dunn, author of “The 7 Essential Steps to Successful
eBay Marketing”

In recent years, eBay competition has become fierce. Tens of thousands
of new sellers have entered the eBay marketplace, including large-scale
retailers with the edge of professional marketing expertise and
power-house corporate experience. The eBay market has also been flooded
with small-time sellers, who sell at low margins for little profit and
make it difficult for other sellers to compete with their prices.

To succeed, you need pay attention to how you “market” your products.

In this discussion you’ll learn how to:
Understand buyers and position your products for faster, higher margin sales Present products more persuasively (in visual and in written form) Create urgency and sweeten the deal Differentiate your business from competitors Cultivate loyal customers and build positive feedback

Discover what makes buyers choose one item over an identical one, and
learn why customers come back to trusted sellers time an again.

Phil Dunn is co-author of “The 7 Essential Steps to Successful eBay
Marketing.” He’s also a marketing writer and strategic consultant for
Fortune 500 companies (Microsoft, Hewlett Packard, Pitney Bowes, Toshiba
Medical, IKON) and eBay businesses. With persuasive writing and
time-honored marketing approaches, he has sold everything from $22
haircuts to $50,000 cars to $1 million software licensing agreements.


Conversations with Experts: How to Build Your Business On and Off-line Hosted by Denise Wakeman and Patsi Krakoff.

Please read our book in the local library for for free. Or get it for 32% off the cover price: "The 7 Essential Steps to Successful eBay Marketing"(McGraw-Hill, 2005). sells if for 36% off!

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Friday, February 03, 2006

Today Show Newspaper/Media Segment Bumped

Again. I didn't see it on at 7:15 AM. I think the Red Sea ship sinking may have scrambled their schedule.

I'll keep you posted...

Thursday, February 02, 2006

UPDATE: NBC’s Today Show Visits eBay Author and Blogger

The Today Show piece is scheduled to air tomorrow, Friday February 3 at 7:15 A.M.

The topic is "people who don't read (physical) newspapers." They got enough footage to make me either look like a whiz nerd or a total idiot. We'll see how the editing process goes.

I tried to insert "ebay author" and "ebay marketing" into my answers as much as possible. I hope some of that makes it into the piece -- or that they identify me correctly. I think they're going to paint us as an All-American family -- just consumers and everyday folks. We'll see.

Please tune in or Tivo, and be sure to pass the word along to others who might be interested.

My Best -

Phil Dunn - (949) 515-3510
Marketing Writer, Author

P.S. knocked 32% off the cover price of "The 7 Essential Steps to Successful eBay Marketing"(McGraw-Hill, 2005). sells if for 36% off!

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Wednesday, February 01, 2006

Marketing Lessons from the U.S. Army

One of the best funded, best organized outfits in the world is the U.S. Army. That’s why it’s often useful to pay attention to their mailings and advertisements. They hire some of the brightest minds in the advertising/marketing world. I recently received a piece of direct mail from them that was very instructive.

I wrote about it for AllBusiness – another venue for my blogging topics. If you’re interested in seeing the piece itself and reading a little about my observations, check it out here: An eBay Marketing Lesson from the U.S. Army -- The Most Compelling Brochure I've Seen in a While. I related the article to eBay, but the concepts are transferrable to just about any industry/situation.

P.S. knocked 32% off the cover price of "The 7 Essential Steps to Successful eBay Marketing"(McGraw-Hill, 2005). sells if for 36% off!

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