Wednesday, January 30, 2008

IShares ad in wall st journal

Ask a question and grab attention. This is a good example. One critique I have of the ad is that there's not much effort to differentiate or offer a unique, compelling USP. Beautiful use of context, though. The audience is reading the paper. The ad engages them in that specific context. The niche is dead on - it's the investor section of the WSJ.

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