Tuesday, May 06, 2008

When to Blog: What Everyone Should Know

Most progressive companies are now blogging to drive thought leadership, manage public relations, sell products and provide customer service. Most simply post when they can.

A new study discovered that there are advantageous and disadvantageous times during the day and week to blog.

Ah data analysis. I love it.

In a nutshell (hey, I’m in a nutshell get me out of here)… here’s what they found:

After lunch, between 1:00 PM and 3:00 PM (PST – Pacific Standard Time) is the best time to post on any given week day. Between 5:00 PM and 7:00 PM is also good (after work). Thursday is the best day.

What’s the worst time to post? Between 3:00 PM and 5:00 PM PST on the weekends. Everybody’s out doing something else. That makes weekends a good time to get posts together and then schedule them for posting on weekdays in the optimal time slots.

Now get out there and post.

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Saturday, January 12, 2008

Me Blogging About RSS Photo Feeds -- Are You Blogging about Your Products?

If you’re interested in technology trends, I wrote an article for D-Link about RSS photo feeds. This kind of application is simple, like ring tones – hence the title of the article. Yet it’s so much more clever and elaborate.

I write blog posts for D-Link from time to time, and this is the latest one. Which reminds me… are you blogging about your products and services? It’s a great way to communicate with consumers, explore new ideas and uses for your products, and learn from your user/consumer community.

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Sunday, July 22, 2007

Quick Blogging Tool for Marketers that Blog - Blogger Bar :: Firefox Add-ons

Blogger Bar :: Firefox Add-ons

This is a handy little tool that allows you to write quick blog entries about a page that you're visiting. I used it to create this post. You simply click the "blog this" button, and it pops up your Blogger account, with the title and link fields all set.

As a marketer/writer, you should always be blogging, posting and generally writing about your personal expertise to generate interest in your business and establish your authority. This makes it quick and easy.

The more you tell (even indirectly), the more you sell.

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